About
Our Story
LYF: Style, Crafted from Legacy.
Welcome to LYF. We are more than just a menswear brand—we are a new chapter in a long story of quality and craftsmanship, born in the vibrant heart of Dubai.
For decades, our parent company, the *House of White Line*, has been the silent force behind the region's finest apparel. With a portfolio of over 700 distinct products, we have mastered the art of textile creation, supplying premium garments to major hypermarkets and retailers. We have been the name trusted by the best in the business.
Now, we're stepping into the light.
Our roots are in quality, but our vision is set on the modern man. Every shirt, every pair of trousers, and every accessory is designed in Dubai for your life—from the boardroom to the weekend brunch.
This is LYF. Decades of expertise, designed for today.
Our Purpose and Our Path
Our Mission
To empower the modern man by delivering superior quality apparel that combines timeless style with contemporary design. We are committed to creating an exceptional and accessible retail experience, ensuring every customer finds confidence and value in our products.
Our Vision
To become the leading and most trusted menswear destination in the GCC. We will achieve this by strategically launching *100+ LYF stores*, creating a powerful retail footprint where style, quality, and customer connection are paramount. We don't just want to sell clothes; we aim to be an integral part of our customers' lives.
Made for Real Life
From work to weekends, our clothes are designed to move with you. Effortless style, everyday comfort—that’s our promise.
Our Stores
Experience It In Person
Come by and explore our latest styles in person. Our team’s here to help you find your perfect fit—no pressure, just good clothes.